Most of the time when watching the film, to be completely drawn in, we like to connect with the character or characters. With Ruby being 20, I feel the audience for my film will be females aged 16 -30. This is because they will be able to relate to the way that Ruby is represented - beauty conscious- and her relationship woes. From the age of 16 girls are more conscious of the world and suffer from insecurities with looks and 'fitting in'. The stereotypical girl likes to feel good with the top fashions and celebrity make-up and perfume ranges, so watching another girl do the same thing perks up and interest and almost competition as to what looks good.
Take these 3 pictures. They all connote a girl who enjoys looking colourful and getting make up. This attracts a fashionable audience. They themselves would probably own the make-up and clothing lines that Ruby does.
I imagine this to be the typical everyday attire for my audience.
I think that the main area of the world for this movie to be most popular would be Europe, North America and Australia/ New Zealand. This is because they are mostly first world countries and find the character more relatable to everyday life.
If this film was being produced in the real world and was pitched to be a 'big hit' then I would cast Zooey Deschanel as my main character. From research and past knowledge I know that she has quite indie attitude, which would leave an intruiging edge to my character. The film '500 days of summer' - in which she stars- gives off a 'anti-chickflick' vibe, however using the conventions of a chickflick. She is normally used for Mainstream and Mainstream Plus, which in the UK Film Council described as films sticking to familiar repertoires and using a popular cast.
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