Audience

When making a film you have to know your target audience. For a Chickflick, the clue is in the the name, the target audience is mostly going to be female aged between late teens to mid-thirties. This is because Chickflicks normally deal with feminine points of view/situations that are based around the early years of freedom with adults.

ABC1 Scale

This scale is the UK's traditional was to categorise 'social grades' based upon occupations.

A          Higher Managerial, Administrative, Professional

Lawyers, Doctors, Scientists, Managers of Large Scale Organisations

B          Intermediate Managerial, Administrative, Professional

Shopkeepers, Farmers, Teachers, White-collared Workers

C1        Supervisory or Clerical and Junior Managerial, Administrative and Professional

Skilled Manual Workers - High Grade e.g Master Builders, Carpenter, Shop Assistants, Nurses

C2       Skilled Manual

Low Grade Manual Workers e.g Electricians, Plumbers

D        Semi-Skilled Manual

Bus Drivers, Lorry Drivers

E        Casual Labourers, State Pensioners, the Unemployed



From this scale I would say that my target audience is either C1 or E. C1 will be looking to escape, so will use a light heartened film as escapism. E will also enjoy the light heartedness for entertainment.

Core Audiences

Mainstream Only - Clear genre focus. Emphasis on 'big films' or blockbusters. E.g Lord of the Rings, Star Wars, The Matrix

Mainstream Plus - Satisfied by a mainstream film, but could also delve into watch a specialised film. E.g The Secretary, The Queen, Lost in Translation

Aficionados - Like to portray themselves as more specialised film goers, but still see Hollywood films. Also likely to watch foreign films. E.g Volver and Amelie

Buffs - Express a liking for non fit genre films. E.g Lovers of the Arctic Circle


From core audiences, my film will be more popular with Mainstream Only and Mainstream Plus audiences because it will have a fit genre and will not be an independent, specialised film.