Audience

When making a film you have to know your target audience. For a Chickflick, the clue is in the the name, the target audience is mostly going to be female aged between late teens to mid-thirties. This is because Chickflicks normally deal with feminine points of view/situations that are based around the early years of freedom with adults.

ABC1 Scale

This scale is the UK's traditional was to categorise 'social grades' based upon occupations.

A          Higher Managerial, Administrative, Professional

Lawyers, Doctors, Scientists, Managers of Large Scale Organisations

B          Intermediate Managerial, Administrative, Professional

Shopkeepers, Farmers, Teachers, White-collared Workers

C1        Supervisory or Clerical and Junior Managerial, Administrative and Professional

Skilled Manual Workers - High Grade e.g Master Builders, Carpenter, Shop Assistants, Nurses

C2       Skilled Manual

Low Grade Manual Workers e.g Electricians, Plumbers

D        Semi-Skilled Manual

Bus Drivers, Lorry Drivers

E        Casual Labourers, State Pensioners, the Unemployed



From this scale I would say that my target audience is either C1 or E. C1 will be looking to escape, so will use a light heartened film as escapism. E will also enjoy the light heartedness for entertainment.

Core Audiences

Mainstream Only - Clear genre focus. Emphasis on 'big films' or blockbusters. E.g Lord of the Rings, Star Wars, The Matrix

Mainstream Plus - Satisfied by a mainstream film, but could also delve into watch a specialised film. E.g The Secretary, The Queen, Lost in Translation

Aficionados - Like to portray themselves as more specialised film goers, but still see Hollywood films. Also likely to watch foreign films. E.g Volver and Amelie

Buffs - Express a liking for non fit genre films. E.g Lovers of the Arctic Circle


From core audiences, my film will be more popular with Mainstream Only and Mainstream Plus audiences because it will have a fit genre and will not be an independent, specialised film.

Script Draft #2

INT. BEDROOM – DAY

RUBY browses through dressing room draws. Hunts through bundles of clothes.


                            RUBY (GROANING)
                         How can it not be here?


RUBY slams draw shut. Scavenges through next draw down fishing the purple scarf from on top and throws across the room. Scarf floats through the air. RUBY races across the room to a closet. The door creaks on its hinges. RUBY grabs random clothing and holds it up against her body in the long mirror.

                          RUBY (SIGHING)
                        That will have to do.

The digital clock on the bedside table then ticks on 20 minutes. RUBY is sat a dressing table applying perfume, body lotion and make-up. RUBY proceeds to pick out a nail varnish, choosing a deep purple.





EXT. STREET – DAY



RUBY saunters down the street. 

                          RUBY (VO)
It takes a lot of effort to look good. Sometimes too much effort, but it has to be done. I know guys notice me; I mean why else would they be staring? My make-up is never smudged, I mean never! That is just a no. I like to describe myself as fabulously contemporary. If I don’t keep up with trend then no one can. Not to be rude to others but I believe that I create the ‘In-Styles’ I always wear the latest fashions first.



RUBY suddenly freezes as she unexpectedly notices a familiar face. One that she has not seen in years, also a face she did not want to see. The mystery male stares at her filling the space between them with undying tension.

Script Drafting #1

This is my first draft of a script -



INT. BEDROOM – DAY

RUBY browses through dressing room draws. Hunts through bundles of clothes.


                         RUBY (GROANING)
                          Where is it?!
                     How can it not be here?

RUBY slams draw shut. Scavenges through next draw down fishing the purple scarf from on top and throws across the room. Scarf floats only one-quarter of the way. RUBY races across the room to a closet. The door creaks on its hinges. RUBY grabs random clothing and holds it up against her body in the long mirror.

                         RUBY (SIGHING)
                      That will have to do.

The digital clock on the bedside table then ticks on 20 minutes. RUBY is sat a dressing table applying perfume, body lotion and make-up. RUBY proceeds to pick out a nail varnish, choosing a deep purple.





EXT. STREET – DAY



RUBY saunters down the street pretending to be oblivious of passersby’s . 

                   RUBY (VO)
It takes a lot of effort to look good. In fact sometimes it’s too much effort, but it has to be done. I know guys notice me; I mean what else would they be staring for? My make-up is never smudged, I mean never! That is just a no. I like to describe myself as fabulously contemporary. If I don’t keep up with trend then no one can. Not to be rude to others but I believe that I create the ‘In-Styles’ I always wear the latest fashions first.



RUBY suddenly freezes as she unexpectedly notices a familiar face. One that she has not seen in years, also a face she did not want to see. The mystery male stares at her filling the space between them with undying tension.



During a run through of the script I was able to hear if my script work and how I could improve it. After I was given feedback to what everyone thought was good and was asked any questions.
The comment was made that Ruby's first line "Where is it?!" is not necessarily need, to which I agree because actions by actor demonstrate this, so within my next edit it will be removed.

The significance of the colour purple was also questioned. Purple symbolises Royalty, Power, Luxury and Ambition. A light purple evokes romantic and nostalgic feelings, whereas a dark purple evokes gloom and can cause frustration. I chose purple because it will symbolise Ruby's vulnerability. Though she seems to be very selfish and carefree she is just masking her true feelings because she is actually unstable in thoughts, so she wants to take pride in something.

Script Writing

Recently, we have been looking at how scripts are formatted and how they are written. We leant that scripts have to have a specific size, font and positioning on a page. The font must be 'Courier' and size 12. Slug Lines are used to tell us whether the scene is inside or outside and whether it is night or day. It can also give extra infomation about the location; for example: a city street.
Character cue is the name of the speaking character and it always centred and capitalised above their speech

-> Example of how to format a script

This was a quick draft that I made during a quick task we were given. It is not my final drafting because it still needs editing to fit in with my pitch ideas.

Pitch for Film Opening

Part 1-

Part 2-

These videos are my pitch for the main idea for my opening of a film. The genre is Rom/Com - Chickflick and it is set in a house (presumably because we only see at bedroom at the beginning) and in a city street.
-> Ident talked about in video http://heathermmedia.blogspot.co.uk/2012/12/cityscape-productions-ident.html

CityScape Productions Ident

This is my final edit of my ident. I wanted to use the idea of city and the change from night to day as this often resembles a new start.
I chose for the title to rise above the buildings to mirror the movement of the sun, however the title once at the top of the shot it then splits and travels to a low shot and in-front of the building. This creates an attraction for the viewer, especially as the text becomes more outlined and prominent.

Ident - Planning

Recently we were given the task of producing our own ident that would be used on our own work. Over the past couple of weeks we have had help learning how to use Adobe After Effects so that we were able to use the programme to produce our own creative ideas.

This is my early sketch of what I wanted my ident to look like. I wanted a city silhouette landscape. 

I did further annotations to describe how I wanted my ident title to match in with my city scene.

I decided on the title 'CityScape Productions' and wanted it to rise over the buildings like the sun with a yellow blurry glow. I also wanted the background to change for night to sunrise to symbolise dawn.