Evaluation Question 2: How Does Your Media Product Represent Particular Social Groups?

With Ruby (main character) we see a young girl, aged 20, who looks to be beauty conscious. She is dressed well fitted, smart clothing that is not normally associated with her age group under certain socio-economic statuses, this isto do with her growing up and new found adulthood being dominated by the world of the bourgoise and capitalism. During her narration we pick up her obsession, almost fixation, with looking presentable. This to some extent is normal within her age category, especially females. With being this age, they are at their height - no school, so no restrictions, much less parenting ( not by them....unless they do have children, which is not the case here) and in Ruby's case she doesn't live with her parents. They are also new to the world of working and a certain amount of disposable income, allowing them to spend it on best fashion accessories out their e.g latest Ted Baker bag or £100 shoes. This links with the capitalist world that Ruby lives in. It's as if she acts according to 'we are what we have', which the majority of my audience will in some way relate to.
Non-materialised aspects of Ruby is her 'love' life. We presume that she is single as there is no introduction to a 'boyfriend' character, whether in the scene or a picture or dialogue reference. Later on we see her 'bump' into male character who we presume to be an ex-boyfriend of hers because of her delayed reaction. A bad break-up or a break-up in general is very common for people of this age, especially with the movement of people to further education or the want to move/explore.


Though this character (Adam is hardly in the entire opening, he is introduced. We have no dialogue or previous references about him so we have to go on the mise-en-scene. He dressed very relaxed to show off his laid back approach, which most young adults have today. This does not mean they have no motive for life, just not running at full speed through life.
We can see in comparison to Ruby, that Adam is probably lower down the socio-economic groupings. With Ruby being upper middle class, we presume he is lower middle class to her, but still middle class, describing a more fortunate lifestyle than those of working class.



Effective dramas have conflict. From my past research into chickflick films, I found that this conflict is usually between the realtionship between a boy and girl and the differences that they have, either in personality or the materialistic world in which they live. I wanted to build upon this idea and use the identity of two people from somewhat different backgrounds. This builds upon the mainstream film guidelines (UK Film Council) - where the focus is cleary on one genre.